For Scripps Networks, there are five key areas that make a compelling business case:
· Labor Force
· Buying Power
· Cable Viewing
· Corporate Performance
· Competition

The Labor Force population will look different in the next 6 years:
· The growth rate for Baby Boomers (49%) that are beginning to retire is  four times that of the growth rate for future generations. There will be a shortage of experienced hires.
· Women continue to increase their presence in the workforce.
· The number of minority employees will explode in the next six years.

Finally, the arts, entertainment, sports and media industries are projected to grow over 16% by 2012 so if you thought finding talent was difficult now, in six years it will be that much harder. To view the demographic details, click on the link at the bottom of this page.
- Source: U.S. Department of Labor

Buying Power
Disposable income for minorities is growing at a faster rate than non minorities. Projected disposable income for minority groups:

· 2010 $1.84 Trillion 23.2%
· 2020 $2.39 Trillion 25.8%
· 2030 $3.06 Trillion 28.4%
· 2040 $3.88 Trillion 31.1%
- Source: US Treasury Department

Cable Viewing
The market potential as derived from digital subscribers compared to the general population shows the propensity to subscribe of Black, Hispanic and Asian viewers.
- Source: Howard Horowitz Associates

Corporate Performance
Results from companies with DIVERSITY as a major priority and the impact on the bottom line:

· Outperform S&P 500
· Growth Rates- 22% higher
· ROI- 18.3% exceeded bottom 100 at 7.9%
· Stock Performance Increased
· Revenue- 682% compared to the average (166%)
· Net Income- 756% vs. 1% (study over 11 year period)
- Source: Corporate Leadership Council

Competition
Our competitors and industry leaders have recognized the business case for diversity and are committed both in dollars and man power to incorporate diversity in everything that they do. If we want to stay competitive in increasing our customer base, retaining top talent and partnering with the best vendors, we have to be prepared for the future.

    > The House of Diversity
    > Demographic Details - Diversity